A Marketer’s Guide to Sales Enablement
- Tactical tips to better enable sales to deliver an outstanding customer experience
- How to measure the impact of effective sales enablement
- Best practices on how to align your sales and marketing teams
Empower Your Sales Team
This eBook details the six tenets to sales enablement greatness:
- The Technology: Smart investments in marketing and sales technologies empower cross-team visibility and communication.
- The People: Accountability and structure must be etched into the hierarchy of your staff.
- Definitions: Aligning on definitions like contacts, leads, and opportunities get sales and marketing on the same page.
- Process Agreements: Learn cross-channel strategies for communicating with sales.
- Revenue: Root your marketing goals in revenue to earn the respect of the sales team.
- Data and Metrics: Learn how to measure the impact of sales enablement by tracking sales cycle lengths, lead-to-MQL conversion rates, and more.
Download the eBook now, and get fast-tracked to better sales enablement strategies.