Blueprint of a Modern Marketing Campaign

What’s Inside?

  • Strategies for bridging the content gaps in your organization, promoting alignment and ensuring consistency across departments
  • Graphics to help you visualize and execute a more efficient content operation, maximizing output while minimizing waste and redundant efforts
  • Worksheets to guide you and your team through the campaign planning process including identifying key stakeholders, organizing overarching marketing initiatives, and scheduling content across your editorial calendar

Targeted Content is at the Heart of a Modern Marketing Campaign

Content is critical to successful marketing, driving website traffic, generating leads, and—most importantly—delivering revenue. But organizations still struggle to turn their content operation into a structured business process. Too often, inefficiencies, lack of communication, and poor process prevent brands from achieving results.

This eBook will give you all the tools you need to impose order on the chaos and streamline your content marketing efforts into a structured and successful system.

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