Media & Entertainment
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Informa drives increase in email engagement using Adestra’s powerful testing capabilities
Informa’s Connect Real Estate team has a unique and dedicated group of attendees across their events throughout the year. They know that these attendees see a lot of email content so they launched a test strategy to help them uncover how to make their emails stand out in the inbox and achieve more opens & clicks.
Immediate Media reduces unsubscribes using Adestra’s Preference Centre
Immediate Live (part of Immediate Media) is the UK’s leading organiser of unmissable consumer events. They use Upland’s powerful email platform, Adestra, to connect and inspire their audiences to attend their premium, passion-led events and experiences to share, learn, and participate in their connected interests.
Casa Mas automates delivery processes to improve customer service
This food producer and distributor used the Capture OnTheGo solution to streamline the overall delivery process and provide an optimal experience for customers and employees.