Movember: Mobile User Engagement

Watch Byron Hill, head of Technology at Movember Foundation, explain how Localytics has helped take the guess work out of engaging with their mobile users and helped increase mobile user engagement. Prior to Localytics, Movember struggled to understand what people were doing its in app and spent a lot of time delivering cool features without necessarily understanding what experiences users actually wanted to see in the app. Today, Movember is able to better understand what its users want and prioritize building and delivering new features that are truly impactful.