Zipcar: Mobile App User Journey
Learn how Zipcar uses Localytics to understand and influence every stage of the mobile user journey. With more than 50% of car reservations coming through the Zipcar app, the company quickly realized the importance of mobile. They partnered with Localytics to run user acquisition campaigns with Facebook and to be able to understand how campaigns are performing, all in one place. Zipcar is also using Localytics to send in-app messages and push notifications to members about special promotions.