Push Notifications: 5 Trends You Need to Know

Push notifications are by far the most powerful tool at a mobile marketer’s disposal. What other marketing technology grants you direct access to your customer by way of their smartphone home screen?

When done right, push notifications are incredibly effective at boosting app user engagement and retention. When done wrong, they are a surefire way to increase app abandonment and churn.

We’re here to help you knock it out of the park when it comes to your push notification strategy with our free ebook.

Inside, you’ll find:

• Benchmark data on push notification engagement
• Best practices for getting your users to opt in
• How to craft a personalized push campaign
• Tips and tricks for using geo-push and advanced segmentation