Why Telcos Must Reimagine the Customer Journey in a Digital World
Recreating the customer journey through a digital experience will separate the innovators from the stragglers.
The telco industry is at a crossroads: providers have no choice but to accelerate their digital transformation programs and make better use of their customer data or they face the wrath of losing customers. But all hope should not be lost; network operators, despite facing lowered margins and new threats, remain the largest revenue generators in the tech industry’s value chain. That’s a lot of leverage.
Telcos have the opportunity to keep up with other disruptors—assuming they’re up for their own digital revolution first. Recreating their customer journey through a digital experience will separate the innovators from the stragglers. Download this guide to understand:
- How telcos must rethink the customer journey as part of their digital transformation.
- How telcos should utilize extensive customer data to improve their customer experience
- How these initiatives can re-capture lasting and substantial profit growth
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