And the Oscar goes to…

2 minute read

Upland Admin

I would like to take a moment and give a big congratulations to our client Participant Media, and everyone involved in the Best Documentary Oscar-winning film, “The Cove.”

If you missed the big win last night, you can catch it here under “Acceptance Speeches: Documentary” (Make sure to pay attention for the mobile call-to-action).

I don’t think I’m the only one who noticed the cameras quickly pan away from one of the filmmakers’ banner with the call-to-action spelled out (right?). Luckily, people have other means of distributing a message rather than live television, and we saw that first hand last night as the Twittersphere blew up with support for the cause.

You can’t force something to go viral, but Participant Media tee’d this one up perfectly and found the perfect trigger to get its message out.  Since last night’s win, we’ve seen the mobile subscribers more than double – and the numbers are still flowing in fast.

If you haven’t already, I encourage you to text DOLPHIN to 44144 to add your name to the list to continue to save the tens of thousands of dolphins and porpoises slaughtered each year in Japan.

You can also VOTE TODAY (this is the last day for voting) for Participant Media and Waterfall Mobile in Adweek’s Buzz Awards – People’s Choice Award for the mobile campaign supporting this cause.

Also, the movie is already available on DVD, so don’t forget to add it to your queue.

Again, a huge thanks to all to tweeted to get this word out.  The film has a powerful message, and we are thrilled to be a part of this campaign.

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