12 Holiday Marketing Tips for Mobile Campaigns
It’s almost Thanksgiving and, in most cities, the temperatures are starting to drop, the Starbucks red cups are out in full force, and visions of sugarplums might be dancing their way into your dreams.
Being the jovial mobile marketers that we are, we thought we’d get into the holiday gift giving spirit a little early. With a near 100% open rate and 10x coupon redemption rate, mobile messaging is truly the gift that keeps on giving (when set up properly). Because SMS is so effective at getting your customers’ attention, one irrelevant message can turn the most loyal customer sour.
Fear not! After ten years of creating mobile marketing campaigns for our clients, we certainly know our stuff when it comes to marketing during the holiday season. We’ve made our lists and have checked them twice and we’d love to help you be a nice marketer this holiday season. Without further ado, here are our 12 best holiday marketing tips to spread mobile marketing cheer.
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1. Incentivize your customers to sign up
How can you grow your program without a great sign-up offer? Not easily. Create an engaging call-to-action and clearly display it in-stores, on your website, in emails, etc. The more places you display your CTA, the more likely people will see it and text into your program. Learn more about how to create the perfect call to action.
2. Send back-in-stock messages
This one is simple but important. According to the National Retail Federation, nearly half of all shopping will be done online this year. With so many shoppers, it’s inevitable that products will go out of stock. Be proactive and send your customers messages when their items become available again. See more about how e-commerce sites can reduce shopping cart abandonment and combat out of stock problems.
3. Integrate with a Point of Sale System
Purchases will likely increase during the holiday season. For a thorough understanding of your customer, integrate your mobile messaging provider with your POS and send more intelligent, helpful messages. Learn what to consider when purchasing a new point of sale system.
4. Quickly communicate important details
After you integrate your POS and mobile messaging platform, you can communicate important dates such as order confirmations, expected shipping dates, and order tracking links. SMS is the perfect channel for operational alerts, especially over the holiday season. Understand what you need to know about implementing operational alerts.
5. Be consistent
If you say you’ll send a message to your customers 1x per week, don’t start sending them 1 message per day. The same goes in reverse – if your customer signs up for 12 days of holiday deals, you better make sure you send a deal a day. Learn more about creating consistent messaging campaigns.
6. Send mobile coupons
Brands that send customers coupons via SMS see increased engagement and redemption rates. Customers aged 24-35 years old say they are more likely to find messages with coupons more useful and the coupons are redeemed 10x more than email coupons. Further, 58% of consumers say they would opt-in to a brand’s mobile program if they sent coupons. Make it easy for your customers this holiday season by sending mobile coupons. Check out this definitive guide to discounting with 16 mobile coupons you can use today.
7. Look to the power of social
SMS and social media are not mutually exclusive. Combine both of these channels to effortlessly build the other. Promote your text program on your social page and send your SMS list a link to follow your company on social. Use the power of social media to make it simple for your customers to share great mobile deals on their social networks. Viral sharing campaigns, whether charitable or offer-based, are extremely successful and provide your company with more exposure and, in turn, more customers.
8. Relax – Automate your most common messages
Take a break and use a mobile messaging platform to schedule and automate your most common messages. Think welcome messages, purchase confirmations, thank you notes, etc. Save yourself valuable time so you can get back to enjoying that egg nog. Automating your mobile messaging is easy once you know the essential platform capabilities for campaign management.
9. Help out the physical stores
Although the majority of holiday shopping happens on mobile or desktop, customers still visit physical stores to do their holiday shopping. Use SMS to send exclusive in-store only offers to drive traffic to your brick-and-mortar locations. See how physical stores and e-commerce stores can not only play nicely but help each other out.
10. Send targeted messages
SMS is the most personal and direct channel. Why wouldn’t you use this as an opportunity to make your messages as targeted and relevant as possible? Customers that opt-in to your mobile program are most likely your most loyal customers. Reward them with special, personalized offers and targeted marketing.
11. Thank your most loyal customers
Create special rewards for your most loyal customers. Thank them for their loyalty throughout the year with an exclusive discount or a thoughtful gift. Confused about mobile loyalty? This webinar teaches you how to connect with your mobile audience to improve loyalty.
12. Send joyful messages just because
While we don’t recommend sending your customers messages all the time without a clear reason, we do think it’s nice to send a message every once in awhile letting them know how much you appreciate them. Here are 4 insanely creative ways to use MMS (messages with videos / pictures instead of text) to make your messages especially festive.
There you have it. Twelve mobile messaging gifts to send you on your way this holiday season. Of course, we are always here to help you spread holiday cheer. If you’re interested in learning more about creating your own mobile campaign, let us know below and we’ll be in touch soon.