When it’s vitally important that their message gets heard, major national institutions turn to Upland Mobile Messaging.
Over the past week, our country has seen two historic events – the Northeast being battered by the Atlantic’s largest storm in history, and Obama’s reelection as president of the United States. For both the Obama reelection team, and the city and state officials responding to Sandy, it was crucial that they be able to rapidly communicate reliable information to vast numbers of people.
Both groups turned to Upland Mobile Messaging when their message mattered most. The Obama campaign made sure that every supporter voted. And the New York and New Jersey officials kept their citizens informed in the wake of a crisis.
Obama Ensures that Crucial Supporters Vote in Battleground States
Obama won this election through his campaign’s brilliant use of technology – and Upland Mobile Messaging was at the forefront of their effort. The Obama campaign used Upland Mobile Messaging to raise donations and to keep their base informed and engaged. Most importantly, they needed to make sure voters in the right states went to the polls.
The campaign relied on getting the right information to millions of voters in battleground states. Only the Upland Mobile Messaging platform has that kind of reach, immediacy, and targeting capabilities.
“This was by far our most nimble platform,” one Obama official said.
Governor Christie and Mayor Bloomberg Keep Citizens Informed After Sandy
The Obama campaign proved how Upland Mobile Messaging can be used in a multi-year-long national campaign. When Hurricane Sandy hit, our platform was called on to immediately respond to a cataclysmic event as it unfolded.
As New York and New Jersey struggled to recover from the hurricane, citizens faced another problem: Where would they vote in Tuesday’s election? With power still out at many polling place locations, election officials for both states worked around the clock to find alternative locations.
Both New York City and New Jersey turned to Upland Mobile Messaging to provide their citizens accurate information about where to vote. New Jersey Governor Chris Christie and New York’s Mayor Bloomberg took to press conferences and social media to tell citizens that they could text in their address to our polling place locator to learn where to vote. Citizens could text WHERE or DONDE to 877877 to find out where to go vote.
As officials solved the polling place problem, our platform was able to keep people informed – even if they did not have immediate access to the television or the Internet.
We were honored that our technology could be of such vital use to both the Obama campaign and the Sandy response. In crisis situations and events of national importance, our platform proved it could reach the right people with the right information at the right time. When your message matters most, you can rely on Upland Mobile Messaging to deliver it.