By Tim Favia
Traditional media marketers, agencies and publishers are integrating mobile into consumer engagement strategies as the advertising industry continues to evolve with the popularity of mobile marketing. This article discusses effectively combining the immediacy and interactivity of mobile with traditional media’s multiple touchpoints.
A good example of this mobile marketing fusion is the Msgme BMW X6 Sport Coupe mobile campaign, the interactive agency is iconmobile. The BMW X6 campaign includes cross channel marketing efforts with over 30 placements, each features a mobile call-to-action.
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