A Buyer’s Guide to Mobile Marketing Solutions
Mobile is an extremely personal platform. Because of this, it’s also unforgiving. Send your users irrelevant messaging, and they won’t think twice about deleting your app or unsubscribing.
Effective engagement requires you to capture key user insights, but how do you accomplish this? With a mobile marketing platform.
These platforms provide the marketing automation and user insights necessary for sending engaging, optimized mobile campaigns using push notifications, in-app messages, SMS, MMS, and more.
So how do you choose the right mobile marketing platform? In this guide, we’ll break down everything you need to come to vendor discussions armed with the right questions. You’ll learn:
- What omnichannel capabilities you need in your platform
- The reporting, analytics, and optimization tools your solution should have
- How to select a platform that will grow with your needs