Mobile Industry 101

This 1-hour webinar will provide an overview of the mobile messaging industry.

With over a 98% open rate for all text messages sent, it’s not a surprise that organizations have turned to the mobile messaging industry as a way to engage with their audience. If you are looking to stay up to date on the mobile industry and best practices as it relates to mobile messaging, then we have the webinar for you.

Upland Mobile Messaging recently hosted a 1-hour Mobile Industry 101 webinar, to provide an overview of the mobile messaging industry, a review of common terms and acronyms, and an understanding of how mobile platforms interact with aggregators and carriers.


You will learn:

  • How the mobile industry and mobile text messaging technology works
  • About the regulations of short codes and compliance for mobile marketing
  • The common acronyms you’ll hear (i.e. MO, MT, SMS, MMS, DR, etc.)
  • A few industry best practices


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