Solutions to help you know, grow, engage, and monetize your audience.
With decades of experience delivering business outcomes for media & publishing companies, Upland PostUp knows that audience relationships drive success. That’s why our solutions focus on strengthening your audience connections at every step of the relationship.
Know Your Audience
Unlock actionable first-party data, reconcile audience identity across devices, and deliver personalized experiences.
Grow Your Audience
Our audience development solutions maximize your direct audience with email capture and browser push.
Engage Your Audience
PostUp’s automation and integration-focused email platform efficiently connects your audience with your content.
Monetize Your Audience
Turnkey advertising and subscriber monetization solutions help you diversify revenue streams.
Know Your Audience
Establish and reconcile audience identity across devices, no sign-in needed. PostUp interoperates with Google Analytics and your other existing technology to tie user data to the email address, turning your first-party data into actionable audience segments.
- Build a complete profile of your individual users without additional technology
- Deliver hyper-targeted audience segments for advertisers
- Personalize audience experiences in email and on site
Grow Your Known Audience
PostUp converts more of your anonymous site traffic into your known audience, growing your email list without harming user experience.
- Full-service email audience growth
- High-performance, endlessly customizable email capture tools
- Collect more first-party data with PostUp’s analytics integrations
Engage Your Email Audience
Built with publisher needs in mind, the PostUp platform helps publishers nurture audiences with email. With flexible automation solutions and seamless integrations with your technology stack, scaling your email program is simple.
- Balance efficiency with editorial control using PostUp’s automation toolbox
- Engage and nurture your audience through full publisher lifecycle marketing
- Visualize your data with built-in Tableau analytics
- Personalize email 1:1 with our Parse.ly integration
“PostUp gets publishing. They’ve saved us tons of time, from curation of newsletters to our ability to run reporting and do analysis with the click of a button.”
– Executive | Apartment Therapy Media
Maximize the Value of Your Audience
Monetize your audience, even when they don’t visit your site. PostUp helps publishers diversify revenue streams with advertising and subscription revenue solutions.
- Send dynamically targeted promotional email to audience segments based on web behavior
- Serve in-email advertising using PostUp’s integrations with Adsense, PowerInbox, and LiveIntent
- Generate more subscriber revenue with PostUp’s dynamic content wall
PostUp understands the publishing business model. We want to put that knowledge to work for you.
PostUp ResourcesView all »
Audience Development Lookbook
Get inspired with these examples of high-performing email capture.
Deliverability Solution Guide
Learn how Upland’s deliverability experts get more email to the inbox.
Email Audience Enrichment Guide
Establish audience identity, collect actionable first-party data, and maximize email revenue…