Solution Guide

Download PostUp’s Email Audience Enrichment Solution Guide

Email Audience Enrichment Guide

Establish audience identity, collect actionable first-party data, and maximize email revenue…
…all using the technology you already have.

For publishers, knowing user identity is the first step to provide value for audiences and advertisers, but that’s easier said than done.

Fortunately, while users may switch devices, their email address stays the same. That’s why PostUp uses email to reconcile audience identity and learn more about that audience.

With email audience enrichment, you can establish audience identity, unlock first-party data, and make that data actionable—in the inbox, on your site, and even on the Google Ad network.

From personalized content to highly-targeted promotional email, a richer picture of your email audience allows you to drive maximum audience value.

What’s in the guide:

Download PostUp’s Email Audience Enrichment Solution Guide to learn how you can:

  • Establish and reconcile audience identity through email;
  • Drive maximum CPMs from your promotional sends and in-email advertising;
  • Deliver personalized content, such as breaking news alerts tailored to user interests;
  • Unify your data without resorting to additional technology;
  • And more!

Grab the guide today, and start driving more value from your email audience.

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