How to Win More Deals with Proactive Proposals

Sales and proposal teams tend to focus on the immediacy associated with responding to a customer or prospect’s request for proposal while leveraging proactive sales proposals can be overlooked. According to Strategic Proposals’ recent survey, less than 30% of 500 organizations consistently leverage proactive proposals. Done well, a proactive approach helps articulate a case for change, by sharing new ideas and the potential payback for the customer.

In this webcast, Graham Ablett shares the latest industry trends and top tips on how you can develop and deliver your own winning proactive proposals.


Graham Ablett
Director, Strategic Proposals

Graham Ablett is a Consulting Director at Strategic Proposals and holds the highest level of accreditation in the proposal industry -APMP Professional. He is also an APMP Approved Trainer. Graham has worked in a variety of bid and proposal roles for over 20 years. He’s spent more than half of this time working for Strategic Proposals where he helps bid and sales teams to win specific deals, as well as providing advice and training to enable organizations to win more by improving their capabilities. His passion for winning is also demonstrated in his love of sport. Graham represented England and GB at fencing, culminating in winning a Gold Medal in the 1998 Commonwealth fencing championships.

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