eBook

Putting the fun back into feedback

How to make customer feedback fun!

Let’s be honest, some companies have been mistreating customer feedback for far too long. They’ve made it boring. They’ve made it time-consuming. They’ve made it all about them… and not about their customers.

How did we let this happen? Who let it happen? Was it you?

But it doesn’t have to be this way. There’s no reason why organisations can’t make customer feedback fun, informative and empowering for both themselves and their customers.

In this eBook, we want to:

  • Challenge the thinking that feedback is just about managing complaints
  • Uncover how you can make the step change to turn feedback from a tick box task into something that can make a real difference.
  • Dig deep into what it really means to make customer feedback fun
  • Find out how you can make it enjoyable, while still maintaining its purpose.

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