Optimizing Your End-of-Year Fundraising Efforts

Non-profit organizations drive 31% of donation revenue between the Tuesday after Thanksgiving and the end of the year. This means that the difference between a good year and a great year for your organization comes down to your year-end fundraising campaign. And, with 53.8% of non-profits beginning their year-end appeal in October, it’s time to start planning your efforts.

Watch our webinar for expert advice on driving more donations using text messaging, email, and interactive content, including tips for:

  • Segmenting your list to deliver the most relevant messaging
  • Personalization that meaningfully connects you with potential donors
  • Running A/B tests to maximize the success of your campaign

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