Turn Your Audience into a High‑Performance Revenue Engine

Publishers today face a familiar challenge: your audience is growing, engagement is healthy… but monetizing that attention consistently (and profitably) is harder than ever.

That’s exactly what this webinar is here to solve.

Join industry experts John Hayes and Paulina Tkaczonek as they share a high-level, practical framework for turning audience engagement into a diversified revenue strategy across newsletters, advertising, branded content, ballots, events, and even eCommerce.

What You’ll Learn

Whether you’re a marketer focused on segmentation and personalization or a publisher building revenue through newsletters, promotions and contests – this session brings it all together.

Newsletter Strategy That Drives Real Revenue

• How to transform newsletters from a “content distribution channel” into a core commercial asset
• Ad‑supported models, sponsored placement strategies, and high‑value niche verticals

Branded Content & Sponsorships

• Why branded content is outperforming display advertising
• Proven ways to pitch and scale content partnerships your advertisers will love

Events & Community Monetization

• Turning in‑person and virtual events into multi‑channel revenue streams
• Seamlessly capturing registrations, sponsorships, and post-event follow-up

Promotions, Ballots & Interactive Campaigns

• How ballots, quizzes, sweepstakes, and interactive content generate massive lead volume
• Packaging promotions for advertisers – and pricing them profitably
• Zero-party data collection you can use across every channel

Adding eCommerce Into the Mix

• Realistic paths for publishers to sell products without building a full storefront
• Leveraging newsletters, contests, and seasonal content to drive commerce conversions

The Revenue Flywheel Model

• A clear strategy to grow lists, deepen engagement, and amplify revenue
• What publishers need to focus on in 2026 to stay competitive in a fast-changing landscape

Who Should Attend?

This webinar is ideal for:

• Marketers
• Digital publishers
• Newsrooms
• Audience development teams
• Revenue, sales, and advertising leaders
• Any organisation looking to grow sustainable, multi‑channel revenue