Share the Most Effective Marketing Content at the Right Time

The modern B2B buyer’s journey has evolved. Today’s buyers actively seek input from peers and current customers before progressing through the buying cycle. That is why some of the world’s leading companies are turning to customer marketing strategies and technology from RO Innovation to break through the noise, earn buyers’ trust, and create lasting customer loyalty.

  • Track ROI & Impact

    Report on revenue influenced by marketing content and customer marketing activities. View program growth and impact KPIs in real-time on interactive dashboards.

  • Centralize Content

    More than half of marketing content rarely gets used. Help sales find the content they need when they need it with a central library that integrates with CRMs.

  • Increase Hand-Off Visibility

    Shine a light on what happens to marketing leads after sales hand-off. Compare the success of sales-driven campaigns to marketing-driven content campaigns to hone your approach and drive value.

  • Spend Smarter

    Data is key to testing and improving. Reporting and analytics highlight which content is working by tracking usage and engagement, so you can allocate budgets better.

  • Stay On-Brand

    There is little worse than a team member going rogue and modifying approved assets. With RO Innovation, you can position all of your solutions in a way that maintains brand and messaging consistency.

  • Manage Content Creation

    Automate once manual content creation workflows. Also, increase project status visibility and better tie money spent to real-world outcomes and results.

Increase Customer Loyalty

RO Innovation is an end-to-end customer advocacy solution, built with everyday users in mind. The solution puts targeted references, applicable marketing content, customer intelligence, and sales coaching materials in the hands of sellers at the right time in the buyer’s journey. All the while, real-time data and analytics help prove your team’s effectiveness and impact on revenue.

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Ready to Transform Your Marketing into a True Profit Center?