Marketing Centered Around the Customer Performs Better
Engaging buyers is getting harder. Sending more emails and spinning events may have worked the first 100 times, but not anymore. The modern B2B buying journey has evolved and has created some hard truths for modern marketers. Buyers need input they trust to keep progressing through their buying cycle. That’s why the world’s leading companies are turning to customer marketing strategies and technology from RO Innovation to break through the noise, earn buyer trust, and create loyalty like never before.
Track ROI & Customer Marketing Impact
Obtain data about revenue influenced directly by marketing content and customer marketing activities, as well as hundreds of KPIs marking progress and growth within your customer reference programs.
Centralize Content in One Place
SiriusDecisions reports 70% of the content marketing produces never gets used by Sales. Help them find the content they need when they need it through a centralized, easy to use hub that integrates with the Sales CRM.
Increase Visibility Post Sales Handoff
No more throwing stuff over the fence to Sales and wondering what happens. Receive insights on what happens to leads after Sales handoff. Compare success of sales-driven content campaigns to marketing-driven content campaigns.
Make Smarter Spend Decisions
Data is key to testing and making better decisions. Reporting & analytics let your team know which content is working/not working in the field by tracking usage and engagement, so you can make better use of budgets.
Maintain Brand Consistency
There’s nothing worse than a team member going rogue and tweaking the corporate approved materials. Position all of your products/solutions in a proactive manner that maintains brand and messaging consistency.
Manage Content Creation
Automate manual content creation workflows, increase visibility on project statuses and budget spend – whether you’re creating them in-house or with an outside vendor.
“The corporate marketing team really loves seeing the metrics we pull in regards to dollars impacted by reference requests. It’s so powerful for us to be able to tie every sales opportunity to reference customers and show the definitive impact every single time.”
– Becky Leung
Customer Advocacy Manager
How to Create the Most Loyal Customers
RO Innovation’s purpose-built platform is the hub that aligns marketing, sales, and customer success into one end-to-end powerhouse system. Only RO Innovation integrates sales and marketing workflows, customer intelligence, and relevant content and puts it in the hands of sellers at the right time during the buyer’s cycle. What’s more, we provide you with relevant data and analytics to prove effectiveness and earned revenue related to customer content and advocacy.
Transform Your Marketing Into a True Profit Center
Additional ResourcesView all »
Asking for Customer Testimonials [Best Practices]
How do you go about getting customers to provide testimonial quotes or...
What is a Customer Reference?
In simple terms, it's a positive story your customer can share about...
Two Questions for You Before Building a Case Study
Standard questions that will allow you to quickly determine if a case...