Close More Deals, Faster
Studies show that peer-to-peer selling and activating the right customers’ voices at every stage of the buyer’s journey increases trust and confidence. Higher levels of trust between companies and prospects help close deals faster and can often lead to larger overall deal sizes. Moreover, satisfied reference customers are generally good candidates for up-sell and cross-sell opportunities and are likely to provide unsolicited referrals.
-
References On-Demand
Stop sending desperate emails seeking references to close deals. With RO Innovation, sales teams can access relevant, approved references without leaving their CRM.
-
Curated Content
Based on CRM opportunity details and the sales stage, RO Innovation suggests the most relevant marketing content and customer reference to help close the deal.
-
Scale Knowledge
RO Innovation enables you to tap into tribal knowledge about what works best at various stages of the buyer’s journey as well as for specific industries and products.
-
Accelerate Onboarding
RO Innovation suggests relevant sales coaching materials directly within CRM records based on the opportunity and sales stage, to get new reps up-to-speed faster.
-
Increase Selling Time
RO Innovation saves reps time by suggesting the most relevant customer references and content, so they can stop searching and maintain focus on selling.
-
Increase Adoption
Integrate RO Innovation with the CRM your sales team uses daily. Or, access RO Innovation directly via a streamlined and intuitive standalone interface.

Ready to Give Your Sales Team an Edge with Customer References?
Additional Resources
View all »Blog
Behind-the-Scenes of a Best-In-Class Customer Advocacy Program
Exceptional customer advocacy alignment is one that creates the virtuous cycle which...
Blog
Sales Presentation Tip: Focus on 5 Main Presentation Factors
A sales presentation is critical because it shapes product or service impression,...
Blog
How to Align Customer Stories to Every Stage of the Buyer’s Journey
See how the customer’s voice can be incorporated into every stage of...