Start or Grow a Customer Reference Program and Prove Impact
Harness a full-service solution for managing all aspects of a robust customer reference program. Streamline reference requests and nominations, and store all content in a central library, with intelligent searching and analytics.
Locate What You Need Quickly with a Central Library and Relevant Search
Maximize the value of your reference content by improving discoverability, and always know you are accessing the latest, approved reference materials. Filter by content type, industry, product, and more to zero in on the best content for the opportunity at hand.
Streamline Reference Requests with Review and Approval Workflows
Protect exceptional reference customers from overuse while ensuring sales always has what they need to be successful. Track reference projects in progress and the impact of past projects to strengthen your reference program and drive future success.
Real-Time Notifications Keep Activities Moving and Maximize Effectiveness
When reference nominations or requests are submitted and when prospects interact with reference assets, the correct person is emailed automatically. From there it is easy to prioritize incoming projects, determine the next step, and measure outcomes to hone your approach.
“We’ve built our reference program to provide a world-class experience for our customers and sales partners. RO Innovation has helped us grow our program and track our customer interactions, information, and activities, ensuring we are able to respond to reference requests in a timely fashion and avoid overtaxing our most valuable assets: our reference customers.”
– Brenda Hodge CMO, Nuance
Starting or Revamping a Customer Reference Program Doesn’t Have to be Intimidating
We can walk you through all the phases, from securing program approval to launching the program and measuring success. Follow the best practices and tips we captured from your peers to get your new program up and running fast.
Additional ResourcesView all »
Customer Reference Handbook
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