Break Through the Noise
Channel partners are juggling multiple vendors and trying to keep frequently changing product offerings and prospect messaging straight. Today’s successful channel programs require effective, consistent communication with your partners, ways to break through the clutter, and the ability to serve up the right assets at the right time. RO Partner Enablement is a best-in-class channel sales enablement module that builds upon the RO Content Enablement module and allows you to segment content by partner to enhance their experience – and ultimately sell more of you!
Differentiate Your Channel Partner Experience
Provide channel reps with a single, branded, secure location for all your sales and marketing content, customer testimonials, customer references, and microsite presentations. With Partner Branded Portals that plug right into their existing workflows, your channel partners can access what they need, when they need it.
Motivate Channel Sellers & Get Better Results
Stay relevant and valuable to your channel partners so they sell more of YOU by providing them with an experience through your portal, that’s specific just for them. RO Innovation also helps you stand out from the pack to create and deliver engaging voice of the customer content, motivating channel reps to successfully market and sell your products.
Increase Effectiveness of Channel Reps
Enable partners to easily access and send the right sales and marketing content, saving them valuable time. Real-time tracking data helps them prioritize leads and create more informed conversations with prospects.
Optimize Strategies & Nurture Relationships
Receive greater intelligence on which content assets are being used, by who, and when. This invaluable understanding within your channel program can help you better refine content creation strategies and know who hasn’t touched your provided resources to help flag “at risk” partner relationships.
Maintain Greater Content Control & Usage
Have greater confidence that Direct and Indirect sellers are staying consistent in their sales messages and positioning. Ensure any changes and updates made to collateral are instantly reflected in the content your channel sales reps use, and eliminate usage of outdated materials.
Now Is The Time
- Companies that have invested in a robust customer reference program appear to sell value and differentiation 3-5 times better than others. This is one of the strongest sales & marketing effectiveness correlations we saw in our study. (CSO Insights)
- There is a 50% greater conversion rate when advocacy is integrated into the sales process. (Mainstay Partners)
- Companies with aligned sales and marketing generate 208% more revenue from marketing. (Marketing Profs)
- Effective customer evidence can reduce the sales cycle by 17-30%. (Mainstay Partners)