Resources

View All Resources »

Blog

Customer Reference Program Metrics and Measurements: From Pivot Tables to Performance

There is a critically strategic asset in B2B sales and marketing cycles...
Read More »

Blog

Behind-the-Scenes of a Best-In-Class Customer Advocacy Program

Exceptional customer advocacy alignment is one that creates the virtuous cycle which...
Read More »

Blog

Proactive vs. Reactive Approach to Customer Reference Management

Learn why we believe a proactive approach is the way to go


Read More »

Blog

Customer Reference Management Job Description

What would a job description of a customer reference management role entail?


Read More »

Blog

How to Align Customer Stories to Every Stage of the Buyer’s Journey

See how the customer’s voice can be incorporated into every stage of...
Download PDF »

Blog

Asking for Customer Testimonials [Best Practices]

How do you go about getting customers to provide testimonial quotes or...
Read More »

Blog

What is a Customer Reference?

In simple terms, it's a positive story your customer can share about...
Read More »

Blog

3 Ways to Encourage Customers to Become References

Best practices to get your customers to agree to participate in your...
Read More »

Blog

10 Cool Things You Can Do Today in 10 Seconds or Less

And the one that could bring thousands of dollars through the door....
Read More »

View More