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A Vision for More Tightly Integrated Sales Workflows

The rapid growth of the sales enablement software market demonstrates how it...

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Peer-to-Peer Selling

The modern B2B buying journey has evolved and has created some hard...

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How to Move from Tactical to Strategic

Most customer advocacy programs initially start because of a business’s tactical need...

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Calculating the Total Cost of Ownership of a Reference Management

Total Cost of Ownership (TCO) is a vital part of the ROI...

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Advocate Marketing Drives Brand Awareness

Advocate Marketing is form of marketing that emphasizes engaging existing customers in...

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Peer-to-Peer Selling: Everyone is Social, Including Your Customers

Any experience a customer has with a brand can be shared online...

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Customer Success, Customer Advocacy and Account-Based Marketing

What do customer success, customer advocacy and account-based marketing have in common? ...

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Customer Advocacy Program Best Practices: Seven Tips from Six Award-Winning Companies

Like many Customer Marketers, I have a passion for not only bringing...

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Customer Reference Program: From Pivot Tables to Performance

There is a critically strategic asset in B2B sales and marketing cycles...

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