Case Study

FICO supports strategic growth with customer advocacy.

With RO Innovation, the FICO sales team had access to relevant customer references that quickly began influencing and accelerating sales cycles.

Before implementing RO Innovation, FICO’s sales team had trouble accessing the most effective customer references and marketing content. Consequently, much of the content marketing created went unused. RO Innovation helped get relevant assets and customer references into sellers’ hands at the right time.

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