Case Study

FICO supports strategic growth with customer advocacy.

With RO Innovation, the FICO sales team had access to relevant customer references that quickly began influencing and accelerating sales cycles.

Before implementing RO Innovation, FICO’s sales team had trouble accessing the most effective customer references and marketing content. Consequently, much of the content marketing created went unused. RO Innovation helped get relevant assets and customer references into sellers’ hands at the right time.

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UPMC Insurance Services Division launches a scalable proposal process and drives company-wide adoption.

UPMC Insurance Services builds 200+ proposals annually with Upland Software’s Qvidian product. The Proposal Development Team increased content usage 200%.

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Informatica increases its reference fulfillment rate to 95% with RO Innovation.

Informatica trusts RO Innovation to provide its sales team with references on demand. The company grew its customer success library 60% with RO Innovation.

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