eBook

Making Sense of All That Data

Driving new business. Retaining existing customers. These two sides of the coin have a very big thing in common: the data needed to effectively engage with prospects and current customers alike usually resides in a CRM. And these days…it’s likely in multiple CRMs.

This new eBook helps customer marketers:

  • How to deal with major challenges of multiple CRMs when transitioning to a ‘customer first’ organization
  • Discover various hybrid solutions that solve for ‘customer first’ marketing and sales initiatives when disparate CRMs exist

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