Forrester Best Practice Report: Planning and Prioritizing Customer Advocacy Content

Download this complimentary Forrester report to learn how you can create amazing advocacy content to boost brand awareness and win more deals.

To achieve effective customer advocacy, B2B sales teams and marketers need careful planning and purposeful engagements with references to create diverse content like case studies, testimonials, and reviews.

This intentional approach results in the creation of more impactful customer advocacy content that’ll elevate the voice of your happiest, most passionate supporters.

Check out this Forrester report to learn how you can:

  • Apply content planning best practices and to create a healthy inventory of advocacy content.
  • Collaborate with advocates to co-create and co-promote the journey and shared successes.
  • Activate advocates to generate content that can be used by sales and marketing throughout the buyer’s journey from discover, evaluate, and commit.
  • Build a stronger connection with existing advocates throughout the post-sale lifecycle.

Complete the form to take this blueprint and get a copy to access Forrester’s report direct to your inbox!


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Forrester, Planning And Prioritizing Customer Advocacy Content, Amy Bills, Lisa Gately with Dave Frankland, Lisa Nakano, Alesia Garrett, Ellen Lind, 21 September 2023

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