The Future of Customer Reference Programs: 2020 and Beyond
Many customer reference programs have evolved from spreadsheet-based lists into comprehensive platforms...
Customer Reference Programs – Time to Prioritize Customer Reference Programs
Like any other critical business process, building a world-class customer reference program...
Why Customer Reference and other Voice of the Customer Programs Are Officially a MUST Have in B2B Sales
In today’s buyer-enabled, educated marketplace, when a prospect knocks on your digital...
Activate Customer Advocates at Every Stage of the Customer Lifecycle
Marketers who struggle to provide the right content, for the right people...
Empower customer advocacy to drive new revenue with the right reference, right now
How many times have you seen those blast sales emails, scouring the...
Differentiate Your Message to Close Business Faster
Put that advocacy to work in the buyer’s journey, and those happy...
Customer Reference Programs Should Be A Key Marketing Priority for 2019
By creating and maintaining a formal customer reference program, companies can build...
Content Operations is Vital to Any Organization’s B2B Content Strategy
Content operations platforms help organizations achieve cohesion in their marketing messages and...
Building Buyer Trust in an Age of Skepticism
Today, power is in the hands of the buyer.