Customer Advocates: Marketing’s Great Untamed Resource
Customer advocacy programs aren't just for facilitating reference calls anymore. They're a...
3 Reasons Sales Execs Love Customer Advocacy Programs
Here are three reasons sales execs have become advocacy programs’ biggest fans.
How Mature is Your Customer Advocacy Program?
Customer voices are one of the most important—and poorly managed—resources available to...
What I’ve Learned from Seventeen Years Amplifying the Voice of the Customer
More and more, companies are investing in amplifying the voice of their...
The Future of Customer Reference Programs: 2020 and Beyond
Many customer reference programs have evolved from spreadsheet-based lists into comprehensive platforms...
Customer Reference Programs – Time to Prioritize Customer Reference Programs
Like any other critical business process, building a world-class customer reference program...
Why Customer Reference and other Voice of the Customer Programs Are Officially a MUST Have in B2B Sales
In today’s buyer-enabled, educated marketplace, when a prospect knocks on your digital...
Activate Customer Advocates at Every Stage of the Customer Lifecycle
Marketers who struggle to provide the right content, for the right people...
Empower customer advocacy to drive new revenue with the right reference, right now
How many times have you seen those blast sales emails, scouring the...