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What I’ve Learned from Seventeen Years Amplifying the Voice of the Customer
Blog
The Future of Customer Reference Programs: 2020 and Beyond
Many customer reference programs have evolved from spreadsheet-based lists into comprehensive platforms...
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Customer Reference Programs – Time to Prioritize Customer Reference Programs
Like any other critical business process, building a world-class customer reference program...
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Why Customer Reference and other Voice of the Customer Programs Are Officially a MUST Have in B2B Sales
In today’s buyer-enabled, educated marketplace, when a prospect knocks on your digital...
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Activate Customer Advocates at Every Stage of the Customer Lifecycle
Marketers who struggle to provide the right content, for the right people...
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Empower customer advocacy to drive new revenue with the right reference, right now
How many times have you seen those blast sales emails, scouring the...
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Differentiate Your Message to Close Business Faster
Put that advocacy to work in the buyer’s journey, and those happy...
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Customer Reference Programs Should Be A Key Marketing Priority for 2019
By creating and maintaining a formal customer reference program, companies can build...
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Content Operations is Vital to Any Organization’s B2B Content Strategy
Content operations platforms help organizations achieve cohesion in their marketing messages and...