RO Innovation Blog

Blog

Customer Reference Programs Should Be A Key Marketing Priority for 2019

By creating and maintaining a formal customer reference program, companies can build...
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Content Operations is Vital to Any Organization’s B2B Content Strategy

Content operations platforms help organizations achieve cohesion in their marketing messages and...
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Building Buyer Trust in an Age of Skepticism

Today, power is in the hands of the buyer.


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Four Essential Truths to Enhance Sales Efforts

The world’s leading companies are joining the peer-to-peer selling movement...


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A Vision for More Tightly Integrated Sales Workflows

The rapid growth of the sales enablement software market demonstrates how it...
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Peer-to-Peer Selling

The modern B2B buying journey has evolved and has created some hard...
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How to Move from Tactical to Strategic

Most customer advocacy programs initially start because of a business’s tactical need...
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Blog

Calculating the Total Cost of Ownership of a Reference Management

Total Cost of Ownership (TCO) is a vital part of the ROI...
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Blog

Advocate Marketing Drives Brand Awareness

Advocate Marketing is form of marketing that emphasizes engaging existing customers in...
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