RO Innovation Blog

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Customer Reference Programs – Time to Prioritize Customer Reference Programs

Like any other critical business process, building a world-class customer reference program...

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Why Customer Reference and other Voice of the Customer Programs Are Officially a MUST Have in B2B Sales

In today’s buyer-enabled, educated marketplace, when a prospect knocks on your digital...

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Activate Customer Advocates at Every Stage of the Customer Lifecycle

Marketers who struggle to provide the right content, for the right people...

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Empower customer advocacy to drive new revenue with the right reference, right now

How many times have you seen those blast sales emails, scouring the...

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Differentiate Your Message to Close Business Faster

Put that advocacy to work in the buyer’s journey, and those happy...

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Customer Reference Programs Should Be A Key Marketing Priority for 2019

By creating and maintaining a formal customer reference program, companies can build...

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Content Operations is Vital to Any Organization’s B2B Content Strategy

Content operations platforms help organizations achieve cohesion in their marketing messages and...

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Building Buyer Trust in an Age of Skepticism

Today, power is in the hands of the buyer.


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Four Essential Truths to Enhance Sales Efforts

The world’s leading companies are joining the peer-to-peer selling movement...


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