RO Innovation Blog

Blog

How to Move from Tactical to Strategic

Most customer advocacy programs initially start because of a business’s tactical need...
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Blog

Calculating the Total Cost of Ownership of a Reference Management

Total Cost of Ownership (TCO) is a vital part of the ROI...
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Blog

Advocate Marketing Drives Brand Awareness

Advocate Marketing is form of marketing that emphasizes engaging existing customers in...
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Blog

Peer-to-Peer Selling: Everyone is Social, Including Your Customers

Any experience a customer has with a brand can be shared online...
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Blog

Customer Success, Customer Advocacy and Account-Based Marketing

What do customer success, customer advocacy and account-based marketing have in common? ...
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Blog

Customer Advocacy Program Best Practices: Seven Tips from Six Award-Winning Companies

Like many Customer Marketers, I have a passion for not only bringing...
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Blog

Customer Reference Program: From Pivot Tables to Performance

There is a critically strategic asset in B2B sales and marketing cycles...
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Blog

Behind-the-Scenes of a Best-In-Class Customer Advocacy Program

Exceptional customer advocacy alignment is one that creates the virtuous cycle which...
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Blog

Proactive vs. Reactive Approach to Customer Reference Management

Learn why we believe a proactive approach is the way to go


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