RO Innovation Blog

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Peer-to-Peer Selling: Everyone is Social, Including Your Customers

Any experience a customer has with a brand can be shared online...
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Customer Success, Customer Advocacy and Account-Based Marketing

What do customer success, customer advocacy and account-based marketing have in common? ...
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Customer Advocacy Program Best Practices: Seven Tips from Six Award-Winning Companies

Like many Customer Marketers, I have a passion for not only bringing...
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Customer Reference Program: From Pivot Tables to Performance

There is a critically strategic asset in B2B sales and marketing cycles...
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Behind-the-Scenes of a Best-In-Class Customer Advocacy Program

Exceptional customer advocacy alignment is one that creates the virtuous cycle which...
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Proactive vs. Reactive Approach to Customer Reference Management

Learn why we believe a proactive approach is the way to go


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Customer Reference Management Job Description

What would a job description of a customer reference management role entail?


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How to Align Customer Stories to Every Stage of the Buyer’s Journey

See how the customer’s voice can be incorporated into every stage of...
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Blog

Asking for Customer Testimonials [Best Practices]

How do you go about getting customers to provide testimonial quotes or...
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