RO Innovation Blog

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Customer Reference Management Job Description

What would a job description of a customer reference management role entail?


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How to Align Customer Stories to Every Stage of the Buyer’s Journey

See how the customer’s voice can be incorporated into every stage of...
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Asking for Customer Testimonials [Best Practices]

How do you go about getting customers to provide testimonial quotes or...
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What is a Customer Reference?

In simple terms, it's a positive story your customer can share about...
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3 Ways to Encourage Customers to Become References

Best practices to get your customers to agree to participate in your...
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10 Cool Things You Can Do Today in 10 Seconds or Less

And the one that could bring thousands of dollars through the door....
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How to Measure Your Customer Reference Program’s ROI

Read more about our ideas of where you might track your KPIs.


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Two Questions for You Before Building a Case Study

Standard questions that will allow you to quickly determine if a case...
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Top 10 Questions to Ask a Sales Enablement Vendor

In spite of the popularity of the “sales enablement” buzzword one hears...
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