Contest Software also know as Sweepstakes Software is a competition marketing platform that helps media companies, marketers, and brands create, manage, and optimize contests, giveaways, quizzes, and ballots to drive audience engagement and revenue.

In this explainer, we break down what Upland Second Street Software is, how it works, and why it’s a powerful tool for audience growth, lead generation, and monetization.

Learn how organizations use competition marketing software to launch compliant promotions, automate winner selection, integrate with email and social channels, and turn audience participation into measurable business outcomes.

Whether you’re a media company, marketing team, or brand looking to grow your audience and revenue, this video explains how sweepstakes and contest software supports modern engagement strategies.

Turn up your audience engagement—and ad revenue—with Upland Second Street.