Media promotions aren’t just about engagement—they’re about revenue.

With Upland Second Street, every sweepstakes, best‑of poll, quiz, or photo contest captures audience data, drives qualified leads, and turns participation into measurable ad revenue.

Media brands like USA Today generated $2.2M in promotional revenue, while customers across the platform have driven over $30M from promotions—including a 75% increase for WGN Radio. Every activation is an opportunity to monetize attention and deliver greater value to advertisers.

Behind every result is a team that celebrates your success like it’s our own.