Upland Second Street Session: Monetizing the Moment: How Gannett Built a $30M+ Revenue Machine

In today’s fast-moving landscape, growth belongs to those who can monetize the moment. Every media organization is chasing sustainable growth—but few have figured out how to scale it year after year. What if you could engineer a system that produces consistent, compounding results year after year? That’s exactly what Gannett has achieved—generating more than $30 million annually in promotions revenue through a finely tuned mix of people, process, and technology.

On Friday Nov. 14th, Rebecca Caparelli, VP of Promotions at PromotionsIQ will pull back the curtain on Gannett’s proven revenue machine—and show you how to apply the same principles in your own organization.

You’ll discover:

• People: How to structure teams that spark creativity, accountability, and performance.
• Process: The repeatable playbook that scales revenue across dozens of markets.
• Tech: The platforms that transform bold ideas into measurable wins.

Whether you’re leading a national media group or a local team, you’ll walk away with a practical framework to build your own revenue machine—turning short-term wins into sustainable growth.

Moderated by Julie Foley, Senior Customer Success Manager at Upland Second Street along with Rebecca Capparelli, Vice President of Promotions – Gannett / USA Today Network.