{"version":"1.0","provider_name":"Second Street","provider_url":"https:\/\/uplandsoftware.com\/secondstreet","title":"Why You Need to Conduct a Needs Assessment with All Your Advertisers","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"W8eZNO8b1w\"><a href=\"https:\/\/uplandsoftware.com\/secondstreet\/resources\/blog\/conduct-needs-assessment-advertisers\/\">Why You Need to Conduct a Needs Assessment with All Your Advertisers<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/uplandsoftware.com\/secondstreet\/resources\/blog\/conduct-needs-assessment-advertisers\/embed\/#?secret=W8eZNO8b1w\" width=\"600\" height=\"338\" title=\"&#8220;Why You Need to Conduct a Needs Assessment with All Your Advertisers&#8221; &#8212; Second Street\" data-secret=\"W8eZNO8b1w\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/uplandsoftware.com\/secondstreet\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/uplandsoftware.com\/secondstreet\/wp-content\/uploads\/sites\/47\/why-conduct-needs-assessment-featured.png","thumbnail_width":1920,"thumbnail_height":539,"description":"When you meet with an advertiser, you\u2019ll get better results if you aren\u2019t just selling something What was the top piece of advice from Kent Oglesby, the New Media Development Manager at KY3-TV, at the Second Street Promotions Summit? \u201cMake sure reps are having a needs analysis conversation with advertisers.\u201d Kent OglesbyNew Media Development Manager, [&hellip;]"}