Email automation software that inspires engagement
Engage your email audience with personalized content that drives conversions.
See what Adestra can do for you.
Deliver engaging emails at every step of the customer journey.
Deepen customer relationships with automated and personalized email programs
Increase engagement while saving time using a visual journey builder that enables drag-and-drop creation of complex multi-touch journeys.
- Powerful segmentation allows you to deliver the appropriate next message based on customer behavior
- Dynamic content increases engagement at every step of the journey
Deliver email that stands out on every device
Design beautiful emails without knowing a line of code using an intuitive email builder and built-in render previews.
- Create new email layouts with flexible templates and a modular editor
- Customize based on the subscribers’ device or email client
Tailor messages to every subscriber.
Personalize each email with demographic and behavioral data and deliver product and content recommendations powered by machine learning.
Maximize the success of every send.
Continually optimize your email with A/B testing, and prevent formatting errors with device and render previews.
Uncover clear insights with rich reporting and analytics.
Dig deeper into the data with click-to-conversion tracking, cart abandonment reporting, click quality mitigation, and more.
We needed a reliable partner in this endeavour, and that’s why we’ve been a long-time partner and advocate of [Upland] Adestra. Their continued focus on development, advanced technology capabilities, and support through customer service is unrivaled in their industry.
Email Marketing Industry Census
How does your email program stack up? Take a look at key findings, stats, and insights from industry leaders.
Email software that meets your unique needs.
Our enterprise software delivers results for leading brands across diverse industries.
Media & Publishing
Connect your audience with their favorite content.
- Deliver curated newsletters tailored to readers’ interests
- Automate newsletter creation
Retail
Convert casual shoppers into loyal customers.
- Personalized product recommendations based on browsing or purchase history
- Deliver cart-abandonment emails to increase conversion
Restaurant
Deliver emails that keep your customers coming back for seconds.
- Personalized promotions and menu updates
- Drive repeat purchases with loyalty programs
Finance
Increase customer retention with a personal email experience.
- Personalized account alerts
- Promote new products, services, or educational material most relevant to your customer
Nonprofit Organizations
Motivate your subscribers to take action for your cause.
- Drive donations with targeted fundraising emails
- Deliver personalized content about the issues and causes that matter most to your supporters
Agencies
Manage multiple brands effortlessly with a flexible account structure
- Say goodbye to siloed activity and data use with total control over your account structure
- Manage cross-brand email campaigns and reporting all in one place
Reliable products.
Real results.
An email marketing software to delight your subscribers with every send.
Get the features you need to make your email program a success.
Campaign Management
- Drag-and-drop automation builder
- Multi-touch journeys
- Calendar view – see entire email program at-a-glance
Email Design
- Modular email builder
- Device-specific design for mobile and desktop-optimized email
- Flexible templates enable multiple emails from one master template
Personalization & Targeting
- Send targeted emails based on behavioral or demographic data
- Dynamic content, personalized with user data points
- Machine learning assigns contacts to user personas and delivers personalized content/product recommendations
Email Optimization
- Render testing – preview emails across devices/clients
- A/B test up to 26 variables simultaneously
- Automatically deploy winning version
- Test subject lines, copy, creative, and more
Reporting & Analytics
- User-friendly data visualization, including heatmaps and geographic reporting
- Track user journeys from click to conversion
- Prevent bots from skewing metrics with click quality mitigation
Flexible account structure
- Set permissions for each user level
- Multi-level account structure enables brand management
- Scalable and tailored to fit your business needs
Elevate your customer experience with email marketing services.
Pair Upland Adestra with other products for engaging customers across every marketing touchpoint.
Need more support? We’ve got you.
Our Premier Success Plans provide personalized training, custom integrations, template creation, and more.
