Marketer vs. Machine

Marketers and the rise of technology

Do all marketers embrace technology?

Do they know how to maximize their investment in marketing automation?

Making the most of the myriad of technologies now available to marketers is a major challenge. Often, the role technology plays in an overall marketing strategy depends on how adept the marketer is at managing it.

We surveyed 200 senior–level marketers from different sized companies, across a range of industries to ask: how does technology impact the decisions marketers make?