2018 Data-Driven Marketing Benchmarks for Success

Assess your data-driven marketing strategy

Without a clear and concise data-driven marketing strategy, a company lacks the ability to effectively acquire, organize, analyze and translate customer information into actionable insights.

But what are the best-in-class companies doing differently to achieve data-driven marketing success?

To find out, Adestra, in partnership with Ascend2, fielded the Data-Driven Marketing Strategy survey. This report exclusively represents the 162 companies completing the survey that described their data-driven marketing strategy as very successful, or best-in-class, in comparison to their competitors. Use the findings to help you assess your own data-driven marketing strategy and progress, and learn where top-performing companies are focusing their efforts and attention.