2018 Digital Marketing Plans for Best-In-Class Success

Objectives and tactics for digital success

An effective digital marketing plan contains a series of tactics used to achieve your most important marketing objectives. Sounds simple, but what will a digital marketing plan that produces best-in-class performance look like in 2018?

To find out, Adestra, in partnership with Ascend2, fielded the 2018 Digital Marketing Plans Survey. This report exclusively represents the opinions of 154 companies that described their digital marketing plans as very successful, or best-in-class in comparison to their competitors.