CDP and omnichannel orchestration to boost customer engagement

Unify every customer interaction to deliver personalized, omnichannel experiences that increase customer engagement and lifetime value.

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Understand BlueVenn in 3 minutes.

Deliver personalized content to every customer, every time, across every touchpoint.

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Unify all customer data into a 360-degree customer view.

Goodbye data silos. Use a Single Customer View to bring together and track all customer interactions to unlock better customer insights and effective omnichannel campaigns.

  • Get 24/7 access to the quality data marketers need to drive personalized, cross-channel journeys.
  • Improve data quality, campaign performance, and compliance with real-time data cleansing and enhancements.
  • Empower marketers to use data without IT help via a simple UI and customizable identity resolution rules.

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Orchestrate relevant 1:1 omnichannel campaigns at scale.

Deliver meaningful insights by leveraging drag-and-drop analytics, segmentation, and predictive tools, while personalizing customer touchpoints with an easy-to-use omnichannel journey builder.

  • Put data science into the hands of marketers with predictive analytics, segmentation, and attribution wizards.
  • Centralize decisions, workflows, and orchestration of all channels for omnichannel personalization.
  • Support cross-channel customer journeys through advanced marketing automation.

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Mitigate data privacy risks with compliance tools.

View customers’ omnichannel preferences, produce SARs with a click, and create a time-stamped audit trail to ensure compliance and accountability.

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Unify your existing MarTech stack for data clarity.

Integrate with your tools, databases, and systems to gather data from every corner of your existing MarTech stack and build a complete view of your customers.

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Increase revenue with triggered messaging.

Deliver customized content based on a customer’s shopping habits, journey choices, and characteristics with real-time marketing and personalization.

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BlueVenn works perfect for all the distributed data we have everywhere, and we’re able to join all that in one place. We know exactly who has received emails, we know exactly who has received mail, and we know exactly who has received a combination of channels. We’re able to now understand the optimal journey and can deliver a true omnichannel experience for our customers.

Nancy Davis
Marketing Campaign & Analytics Manager, Arbor Day Foundation

A Marketer’s Guide to Customer Data Platforms

Learn more about Customer Data Platforms (CDPs), how they differ from other database technologies, and how they specifically support your marketing strategy.

Download the eBook

Match your omnichannel experience to your audience.

Our platform helps leading brands from diverse industries to forge a connection with customers through targeted messaging.

Retail & eCommerce

Deliver a tailored customer experience, both in-store and online.

  • Put an accurate face to your customer to craft an offer they can’t refuse.
  • Use purchase and behavioral history to predict and encourage conversions.

Media & Publishing

Optimize your data strategy to grow and monetize your audience.

  • Drive acquisition and retention by developing new data-driven products.
  • Create hyper-targeted audience segments to attract advertising revenue.

Leisure & Travel

Engage those looking to book trips with messages targeted to their interests.

  • Trigger effective omnichannel marketing campaigns, all from one tool.
  • Analyze the success of campaigns and create segments without IT assistance.

Finance

Create customized messages and automatic account alerts to improve customer retention.

  • Automate journeys to ensure customers are kept informed of account changes.
  • Engage customers with relevant product information and real-time updates.

Automotive

Create a central data resource that all dealerships can access to craft targeted campaigns.

  • Ensure records are kept up-to-date and no customer falls through the cracks.
  • Create rich segments that tune into your customers’ true needs and desires.

Nonprofit

Captivate subscribers with winning messages about campaigns they care about.

  • Track supporter interactions to ensure messaging is consistent and appropriate.
  • Reduce costs by testing response rates before committing to full campaigns.

Reliable products.
Real results.

BlueVenn

Subaru UK boost their test drives with a Single Customer View

Subaru UK combined the data from 60 dealerships with eCommerce and call center data, and used it to drive personalized campaigns and experiences.

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3.2x Increase in test drives

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BlueVenn

The Washington Post saves 100 hours of data preparation

The Washington Post needed to measurably reduce the marketing team’s labor and cost associated with time-consuming data preparation.

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100 hours saved annually

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BlueVenn

Space NK apothecary takes campaigns from concept to action in less than 24 hours, rather than weeks.

Space NK was sending data to a third-party agency for deduplication, cleansing, and analysis. Getting answers to queries took Marketing days or weeks.

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24-hour campaign kick-off

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Unlock the true value of your customer data.

Get the features you need to build a comprehensive picture of your customer, and then use it to drive meaningful engagement.

Data loading and ETL

    • Connect to unlimited data sources (real-time or batch)
    • Cleanse, de-duplicate, and enhance ingested data
    • Alerts to monitor data load status and quality
    • Sync unified data with other critical marketing systems

Identity resolution

    • Algorithms match identifiers from disconnected systems
    • Choose from 50+ customizable identity resolution rules
    • Connect seamlessly with identity graph suppliers

Single Customer View

    • One persistent, centralized database
    • Golden records of each click, open, transaction, behavior
    • Store and govern multichannel preferences centrally

Data compliance

    • Generate subject access requests with one click
    • Time-stamped audit trail of data changes
    • Ensure accountability and compliance with GDPR, CCPA, and more

Train-of-thought customer analytics

    • Insights at your fingertips with visual, drag & drop analytics
    • Cross-channel, multi-touch attribution analysis
    • Built-in RFV, lifetime value, and propensity analysis

Predictive modeling and machine learning

    • Out-of-the-box advanced modeling capabilities
    • Intuitive, wizard-driven interface
    • Real-life results refine and retrain predictive models
    • Multi-touch attribution modeling and measurement dashboards

Segmentation

    • Build unlimited dynamic customer segments
    • Pre-determined analytics and customizable RFV models
    • Drag-and-drop interface promotes understanding

Omnichannel campaigns

    • Cross-channel marketing automation and journey execution
    • APIs and connectors integrate inbound and outbound channels
    • Decisions for all engagement channels centralized
    • Multi-step, multi-wave campaigns and reporting

 

Super-charge your customer engagement capabilities.

Pair BlueVenn with other products to deliver more powerful and compelling campaigns.

Adestra

Enterprise marketing and email automation software that inspires engagement.

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Localytics

Mobile app marketing software and analytics to understand user behavior.

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Mobile Messaging

Text messaging software with feature-rich SMS, MMS, and mobile wallet.

Learn more

Resources to drive impact

Report
Customer Data Excellence

Download this 30-page research report into Customer Data Platform usage.

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Report
Winterberry Group’s Customer Data Platform benchmark report

Marketers increasingly look to CDPs to act as a foundational solution to address challenges, but confusion persists about the tech and its role.

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Report
Omnichannel Marketing Excellence

Read on to discover our recommendations for how to go about improving your company's marketing maturity.

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Ready to get things done?

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