There are a lot of infographics, blog posts, and articles on the evolution of marketing and the technology fueling it. Many start with Gutenberg’s printing press, and then cover billboards, radio advertisements, television, phone, and so on.
But few explore the history of digital marketing technology as we know it. There are over 950 marketing technologies available that cover everything from social, search, email, events, and more. It wasn’t always this way.
The graphic below tackles key points of “A Brief History of Marketing Technology,” an interactive essay that explores the evolution of marketing technology, from database marketing, to CRM, to the birth of SAAS, and beyond.
Want a sneak peek into the future of marketing technology? Check out this whitepaper.