More than any other function in the organization, marketers are increasingly accountable for delivering an effective customer experience. And not only is a coherent customer journey one of the leading indicators of customer satisfaction, it has been shown to lift revenue by up to 15%.
This makes customer experience a top priority for today’s marketing professionals.
But for many organizations, delivering a consistent customer experience has become a much more complicated endeavor. To understand why, check out the video below, featuring Kapost’s CEO Toby Murdock.
How Technology Fragmented the Customer Experience
B2B customer experience is in the hands of marketers. Don’t let siloed teams and channel overload get int he way of your marketing goals.