As more people turn to apps, there’s plenty of opportunity for brands to build longer, more valuable relationships with their users. Now you just need to know where to focus your strategy, and we’re here to help.

In our free 2019 App Marketing Guide, we’ve rounded up the four biggest mobile app marketing insights that happened in 2018 so that you can be ready to take on 2019 with a solid strategy for the preferred first screen of the modern consumer – mobile.

Inside, you’ll find out why:

• Mobile user retention is on the rise
• Personalized push notifications get better results for marketers
• App abandonment is still a major challenge for most mobile marketers
• In-app messages continue to boost user retention