The 6 Ws Framework for Personalization
Learn how to build a smarter personalization process.
How do you deliver meaningful experiences?
Customer experience is one of the last frontiers for brand differentiation, and consumers want that experience to be personalized. But marketing personalization is difficult…or is it?
It all starts with the right framework. With a process in place, intelligent personalization becomes more attainable, manageable, and ultimately, successful.
This guide shows you how to create a scalable personalization process through the 6 Ws you learned in school:
- Who
- What
- Where
- When
- Why
- hoW (go with it)
Download our guide on how to create a effective, efficient personalization process that benefits your brand and your customers.
Download
All fields are required
More resources
How to Create a Customer Reference Program That Drives Revenue
Customer references are a powerful sales asset, so why do so many B2B companies struggle to consistently leverage these customer references with buyers?
Supercharge Your Email List: 6 Proven Tactics for Publishers & Media Organizations
Learn about six cutting-edge strategies to expand your email subscriber base, complete with tailored examples for digital publishers and media teams.
Buyer’s Guide to Text Messaging Software
How to choose the best text messaging software for your organization