Serve up the best customer references when you need them with Upland RO Innovation. Organize content for sales enablement. Use AI to leverage intelligence from sales wins. Track the impact of references on deals.
Nobody has time to quadruple check if customer info is accurate. Use automated workflows to keep customer reference info up to date. No more wrong references, frantic emails, or time lost.
Customer references influence 80-85% of all B2B purchases – that's a whole lotta leads to turn into customers. Arm your sales team with ready-to-go references and AI-powered insights to win deals based on customer journey, persona, use case, and more.
95% of B2B professionals trust peers. Fill your reference pipeline with more customers so you can tap into their experiences to build peer-to-peer trust.
Track, save requests, and keep your reference funnel sustainable and engaged. Prevent overusing references or overloading your best customers.
Eric Kent
SVP, North America, Sage
Customer references, the right way. All the tools you need to increase your speed to reference, revenue, and more.
Are your references scattered all over? Increase your speed to reference. Find the references you need, when you need them.
Filter and find relevant customer quotes and facts for your next sales call in a click. Spend more time closing deals, not reference searching.
Access approved and relevant customer references quickly. Share specific references to speed up the sales process.
Want to go beyond generic content? Put together unique reference material to show your prospects a more personal touch.
Avoid customer reference burnout and keep customers engaged by aligning customers with activities they want to engage in.
Does your prospect want to know who your customers are? Find customer logos to share in your sales calls.
Have happy customers who want to be references? Nominate your biggest ambassadors and champions. Track your nominations.
Win a deal? Take the opportunity details and use AI to help you create a summary to share with internal stakeholders.
RO Innovation integrates seamlessly with your sales and marketing tech stack, streamlining your customer reference management program. Our integrations eliminate manual data entry, optimize your workflows, and drive better results.
How do some companies build customer reference programs that drive revenue while others don’t? The short answer: They’ve got customer reference management software that empowers. Get expert advice on how to build a program that drives revenue.
