Interactive promotions to engage and grow your audience.

Delight your customers, strengthen your database, and increase your revenue.

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Fresh and dynamic ways to build your opted-in database and pump up your revenue.

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Create captivating campaigns that activate your audience.

Supercharge your first-party marketing database and harvest valuable audience insights with interactive contests and incentives for the greatest user participation possible.

  • Easily add email opt-ins for newsletters and social media pages on registration forms.
  • Collect customer data by tagging user interests and adding survey questions to better understand their habits.
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Increase your revenue and close the deal on more sponsorships.

Customize your promotions to showcase specific content and sponsors while generating a list of qualified leads.

  • Cultivate more sales leads from your promotions with lead-gen questions and email opt-ins.
  • Create tailored promotions with advertiser spots, sponsor logos, invite and thank-you emails, and more.
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Maximize campaign engagement and buy-in.

Drive more entries with built-in invite email templates and activate conversions for your advertisers by sending automated thank-you emails.

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Amplify your reach and boost website traffic.

Motivate users with extra chances to win by sharing with a friend, watching a video, downloading Alexa skills, opting-in to email lists, and more.

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Create interactive campaigns with ease.

Access and customize 500+ turnkey promotions – each ready to go with compelling content, images, and pre-built registration forms.

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We've grown our promotions revenue by more than 10x in the last four years while working with Second Street. They bring even more to the partnership with strategic consulting, one of the best media conferences of the year, and ongoing product development and technical support. I highly recommend them to all in the media business.

Rebecca Capparelli
Vice President of Promotions, Gannett

The Seller’s Guide: Solutions for Top Advertisers

Our expert guide will help you put together a customized campaign to make that all-important sale and achieve the kind of goals your business needs. Covering 50+ industries, the guide has all you need to ensure more leads and customer data for your advertisers.

Download the guide

Reliable products.
Real results.

Second Street

KYTV sweepstakes captures 3,200+ qualified leads

A great prize and well-crafted survey questions lead to fantastic results for local solar panel company.

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Second Street

Beasley Media Group dramatically improves overall email performance

Beasley Media Group survey and segment their email audience based on their artist-interests to boost open-rates and click-through rates.

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Audience interaction at its best.

Get the tools you need to create more meaningful conversations with your audience.

Sell More Sponsorships
  • Highlight one or more sponsors
  • Customize ad spots and graphics
  • Optimize invite and thank-you emails
Deliver Hot Leads
  • Leverage custom lead-gen questions
  • Incentivize email opt-in
  • Deliver leads immediately to sponsors
Increase Your Reach
  • Encourage social sharing
  • Boost social media presence
Build Audience Profiles
  • Tag user interests
  • Learn demographic info
  • Ask lead-gen survey questions
Grow Participation
  • Give extra chances for 10+ actions
  • Use built-in invite emails
Execute Easily
  • Create promotions in minutes
  • No design skills necessary
  • Embed within any website
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Engage your audience on a whole new level.

Pair Second Street with specialized Upland products for the best possible results


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Enterprise marketing and email automation software that inspires engagement.

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