Best-In-Class Interactive Promotion Features
Best-In-Class Interactive Promotion Features
Second Street is your all-in-one platform for running high-impact campaigns, featuring flexible formats, robust data capture, AI-powered creation tools, and expert support from our team.
Flexible and customizable campaign types
Flexible and customizable campaign types
Provide your sponsors and advertisers with over a dozen campaign types to fuel list growth and lead generation. Choose from customizable campaign types including enter-to-win, quizzes, ballots, voting, and more. Easily craft engaging and topical promotions branded and designed with your audience and sponsors in mind.
Create eye-catching promotions fast
Create eye-catching promotions fast
Create on-brand, engaging promotions in less time with our drag-and-drop editor. Enjoy full design control, flexible layout tools, and smart styling options like themes and reusable templates, making it easy to build standout campaigns that look great and perform even better.
Ad sales on autopilot
Ad sales on autopilot
Give sponsors a seamless way to buy ad placements with no intervention from your sales team. Advertisers can browse available slots and upgrades, purchase directly via a secure Stripe-powered checkout, and act fast with inventory caps and urgency messaging. A fast, scalable way to grow revenue from top campaigns.
Robust data capture and segmentation
Robust data capture and segmentation
Build smarter, more targeted campaigns made possible through our robust data capture capabilities. Collect granular audience data, including custom fields, and then make this data actionable through highly personalized campaigns that drive measurable results.
Multi-channel audience growth
Multi-channel audience growth
Grow your lists and your followers with multi-channel opt-in capabilities, from email newsletter sign ups, text messaging opt-ins, and social media follows. You can also drive more entries with built-in invite email templates, and extra chances for those who share via social and more.
AI trivia quiz generation
AI trivia quiz generation
Save time and effort in generating creative and highly relevant trivia quizzes with the power of AI and ChatGPT. AI-generated trivia quizzes can be created in just 5 minutes, streamlining your workflow while providing a fun and topical promotion type to grow lists, collect leads, and engage audiences.
Actionable reporting
Actionable reporting
Get a full picture of campaign performance and success with intuitive reporting dashboards. View ROI metrics for your campaigns, get insights to inform your future strategy, as well as manage fraudulent entries to ensure you have high-quality lists and qualified leads.
Monetize campaign participation
Monetize campaign participation
Unlock a new revenue stream with our paid entry and voting feature for interactive content. With built-in e-commerce capabilities, you can require users to complete a purchase when participating in your campaigns. Powered by Stripe’s secure checkout, this feature makes it easy to monetize participation while ensuring a seamless user experience.
Industry-leading support
Industry-leading support
Get expert guidance on data-driven, interactive marketing strategies, along with personalized support to optimize campaign performance and advertiser value. Access a library of 40+ playbooks and 1000+ content ideas to power timely promotions.
