Let’s Talk A/B Testing: Tactics & Insights for Email Marketers
Let’s Talk A/B Testing: Tactics & Insights for Email Marketers
Thursday 8th May 2025 3:30pm BST / 9:30 AM CT | 10:30 AM ET
Upland Adestra is teaming up with Assurant to share the exceptional A/B testing strategies they’ve used in their own campaigns to achieve outstanding results.
Join us for an insightful session where we’ll dive into real-world examples and proven tactics that Assurant has implemented to optimize their email marketing campaigns.
Whether you’re looking to increase click-through rates or drive more conversions, this session is packed with actionable strategies you can apply right away.
We will cover:
- Proven Testing Strategies: See the A/B tests Assurant used to boost their email performance.
- Real-World Results: Learn how Assurant’s small creative tweaks led to significant increases in clicks, conversions, and order size.
- Expert Insights: Gain valuable tactics directly from Assurant’s successful campaigns.
- Boost Your Campaigns: Walk away with practical strategies to enhance your own email marketing efforts.
Don’t miss out on this chance to learn from Assurant’s success and elevate your A/B testing strategy!
Register today!
P.S. Can’t attend the live session? No worries! Sign up anyway, and we’ll send you the recording.
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Speakers
Speakers
Kortney Pavone
Kortney Pavone
Sr. Digital Strategy Manager - Assurant
Sr. Digital Strategy Manager - Assurant
Kortney is a Sr. Digital Strategy Manager who specializes in email marketing and website optimization. With over 14 years of experience in the digital space, she’s passionate about A/B testing, using experimentation to refine messaging, boost engagement and uncover what truly works.
Rob Amos
Rob Amos
Technical Partnerships Lead - Upland Adestra
Technical Partnerships Lead - Upland Adestra
Rob Amos is a qualified expert across all aspects of email marketing, Rob heads up our technical partnerships across our email and mobile products. His strategic experience has helped brands and agencies across a varied range of industries realise their email marketing potential.