September 9, 2026 – 3:30 pm (UK) | 10:30 am (ET)

Join us for a conversation with Sarah Ebner, former Executive Editor and Director of Editorial Growth and Engagement at the Financial Times, and get an inside look at how leading publishers use newsletters to build habit, loyalty, and lasting audience relationships.

Drawing on experience gained at the Financial Times, The Telegraph (where she was the first-ever head of editorial newsletters), The Times, and the BBC, Sarah will share some practical lessons and best practices to strengthen audience relationships and improve newsletter performance.

What You’ll Learn

• How to build newsletters people genuinely want to receive
• The key drivers of subscriber growth
• Engagement tactics that keep audiences coming back
• Creating a newsletter portfolio that serves different goals
• Future-proofing your email strategy

Who Should Attend?

Publishers and media organizations
Audience development teams
Content and editorial leaders
Newsletter editors
Digital marketing professionals
Subscription and retention specialists
Anyone looking to increase email engagement and build stronger audience relationships