Thursday, September 3, 2026, 10:30 AM ET | 3:30 PM BST
See how media brands segment every reader by what they actually do — across every title, brand, and behavior.
Media brands are winning subscribers but losing attention. Newsletter growth doesn’t matter if opens flatline, sponsorships underperform, and readers churn before they’re monetized.
Join as we pull back the curtain on how media and publishers use Audiences, the intelligence layer in Adestra, to segment every reader by real behavior — across every title and brand — and turn that intelligence into sends that actually earn attention (and revenue).
What you’ll see in 30 minutes
- A live look at Audiences, the intelligence layer inside Adestra, segmenting readers by real behavioral signals — not static list membership.
- Unified subscriber profiles across titles and brands feeding dynamic, revenue-driving newsletter sends.
- Behavioral modeling that surfaces high-value subscribers ready to monetize.
Who should attend
- Editorial, audience, and newsletter leaders at publishers and media brands.
- CRM and lifecycle marketers running subscriber growth or retention programs.
- Digital revenue teams monetizing first-party data through email.
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Meet the Speaker
Dan Taylor-Collin
Data Solutions Director,
Upland Adestra
Don't Let Your Audience Outgrow Your Strategy
Don't Let Your Audience Outgrow Your Strategy
If you’re watching subscribers grow while opens flatten, sponsorship value slips, and monetization stalls — you don’t want to miss this one.
Every session you send batch-and-blast is a session your competitors are using to segment, personalize, and earn attention you’re leaving on the table.